Stuck In Ohio
Design, Development, Social Integration
Dec - March
For over 13 years Stuck in Ohio has been one of the foremost extreme sports documentary producers. But their website, which had served them since the beginning, was starting to show its age.
First, Hyphen evaluated the user experience. Then we started at the foundation with a custom mobile-responsive layout. The entire site's layout was examined and rebuilt. Examples of Stuck in Ohio's still photography was placed in a custom created gallery. All of the Stuck in Ohio social media accounts received custom integration into the new website. The path to merchandise was streamlined, and the newsletter was totally re-engineered using mailchimp.
Finally, Hyphen examined how the Stuck in Ohio Site was ranking with popular search engines. In order to increase that ranking and make it easier to for anyone to find Stuck in Ohio, we applied search engine optimization. And in order to gain as much information as possible form this new web traffic, Hyphen installed web analytics. This lets Stuck in Ohio see how their decisions affect web traffic, and hot to better reach their fans.
Now, Stuck in Ohio has a website that is at once a social media hub, a showcase for their work, a merchandising outlet, and a resource gathering tool. With Hyphen's help, Stuck in Ohio is free to do more of what it does best.